Tuesday, July 30

Benetton

 

When I was in middle school, Benetton clothing was all the rage. My friend's sister, who was already in high school wore the brand like she was a teenage spokesperson and I thought she was pretty much the coolest chick in the whole world.  So that was in the late 1980s and on into the early 1990s, but lo and behold, just LOOK at how current the line is now! This ad insert is from a 1990 Mademoiselle magazine, but I mean, some of these outfits looks like are straight out of some catalog today. This makes me feel both excited and ancient. But whatever, I never stopped loving the stuff. Back then I couldn't afford any Benetton clothing, but you can bet I'm on a mad hunt for it now and won't be ashamed at all to be running around in the same clothes I loved in 8th grade. 

Oh and also, isn't that Kimora Lee Simmons I spy in this colorful mix of models? 

11 comments:

My Hideaway said...

We must be around the same age. I used to love Bennetton advertising too and loved how they always mixed bright colors and patterns. I still mix colors and patterns. :)

Regan said...

Yep, looks like something I would wear in Jr High too. I used to have vertical colorful striped denim jeans. Classic and timeless clothing.

BaronessVonVintage said...

Same here. Awesome!

Lara Tura said...

Haha I remember these campaigns!
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MarieBayArea said...

This colorful ad campaign was way ahead of its time. Brilliant!

Kirby Dunton Carespodi said...

I used to dress my toddlers in Bennetton. THey were so cute!

Rosaspina Vintage said...

Oh these campaigns, it's so funny to see that they are so familiar to people also in different countries than Italy :) I wore Benetton my entire childhood and teenage years, my mom used to wear their Pre-maman line when she was expecting me actually and my mother in law still keeps her Benetton frocks from the late 60s, some of which ended up in my closet. And you're right, they look so modern. Go made in Italy!

SassySisterVintage said...

Loved them in the 80s and love them now! I recall buying my first piece of their clothing in Jackson Hole, WY. I always associate the 2 to this day.

his_girl_friday said...

I Love old Benneton!

Nettie said...

That is TOTALLY Kimora Lee! She wouldn't be caught dead with that lovely curly hair, now.

onlinephduk said...

I feel like I have stepped into a time machine. I love this! It is so awesome to see different styles that remind you of being younger or in a different decade.


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